From McKay: 1.5C Is Terrifying But There Is Something We Haven’t Tried

"Something We Haven't Tried" discusses the innovative approaches taken by Yellow Dot Studios, a creative agency, to tackle challenges and encourage growth. It highlights the importance of embracing failure and exploring new ideas in order to achieve breakthroughs. The article provides examples of unconventional strategies employed by the agency, such as using humor and unconventional design elements to captivate audiences. It emphasizes the need for organizations to step out of their comfort zones and experiment with fresh concepts to achieve success in today's competitive landscape.